ARAS, Osman Nuri; MJESHTRI, Sara. The role of green marketing in brand development: An empirical study on sustainability-driven consumer perceptions and loyalty in Albania. British Journal of Interdisciplinary Research, [S. l.], v. 2, n. 9, p. 57–101, 2025. DOI: 10.31039/bjir.v2i9.125. Disponível em: https://britishjir.org/index.php/bjir/article/view/125. Acesso em: 25 sep. 2026.