Assignment models and firms’ decision-making in Guinness Nigeria PLC, Abuja

Abstract

This study was informed by the challenges that have been facing the industry in terms of high operating costs, sub-optimal use of resources and the importance of making better managerial decisions in the competitive business environment. The study examined the effect of assignment models on firms’ decision-making in Guinness Nigeria Plc, Abuja, with specific focus on the effects of cost optimisation on decision quality and resource allocation efficiency on decision effectiveness. The study used the cross-sectional survey research design. The population consisted of 761 employees of Guinness Nigeria Plc; Abuja and a sample size of 289 respondents was obtained using the Yamane formula with 10% margin of error for non-response. A stratified sampling procedure was used to ensure a representative sample of employees in each of the relevant organisational categories. Structured questionnaire was used to collect the primary data and regression analysis was used for data analysis using SPSS software version 27. Results showed that cost optimisation had a positive and significant impact on decision quality, and resource allocation efficiency had a positive and significant influence on decision effectiveness. The study found that the use of assignment models has proven to be effective decision support tools that support better managerial decisions with respect to resource utilization and cost management. The study made the recommendations that Guinea people Plc should improve the management of cost optimising techniques in their managerial decisions and use structured cost allocation framework to enhance the effectiveness of their operations and decision making.